Game UI/UX Design
Creating intuitive, engaging interfaces for casual, real-money, and Web3 gaming experiences with a focus on player retention and satisfaction.
About me
With over 8+ years of experience in game and product design, I specialize in creating intuitive, engaging experiences with a user-first mindset.
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Years Of Experience
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Games Designed
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Companies Worked
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Degrees Earned
A passionate game designer turning ideas into engaging, user-friendly experiences.
Hello! I'm Anjali Singh — a Product & Game UI/UX Designer and Co-founder of Tessernaut Studio, where I lead design for playful, purpose-driven experiences across games and digital products. Previously, I was the Lead Game Product Designer at Surflabs, a London-based Web3 gaming company, and a Senior UI/UX Designer at Hike, where I helped shape the Rush app—one of India’s top real-money gaming platforms. My strength lies in crafting intuitive, engaging interfaces with a strong user-first mindset. Whether it’s designing casual games, building UX systems, or creating new IPs, I enjoy solving complex problems with a thoughtful, collaborative approach.
These days, I'm building my own games, freelancing with like-minded teams, and growing Tessernaut Studio into a hub for fresh, indie design. When I’m not designing, you’ll find me traveling, sketching, or at the pottery wheel.Professional Experience
My journey in game and product design across various platforms and industries.
Mar 2024 - Feb 2025
Surflabs
@ Lead Game DesignerAt this London-based Web3 gaming startup, I worked closely with cross-functional teams to define and redesign the real-money gaming platform. Redesigned the entire platform and core Bingo game, establishing the design language and UX structure. Designed intuitive Web3 payment flows enabling multi-currency gameplay and seamless wallet integration.
Jan 2021 - Mar 2024
Rush by Hike
@ Senior Game UI/UX DesignerLead designer during the early formation of Rush by Hike, becoming the first designer on the newly established games team. Designed UX/UI for more than 15 games, many of which became key drivers of growth and revenue. Created interactive prototypes for testing gameplay mechanics, onboarding, and monetization flows. Contributed to flagship titles like Leedo (Ludo), Fantasy Cricket, and Call Break.
Sep 2019 - Jan 2021
Hike
@ Visual DesignerJoined the Hike art team as a Graphic Designer and contributed to the core Hikemoji feature, designing accessories, stickers, and visual assets for user personalization. Created marketing assets, illustrations, and in-app animations. Collaborated with the product team for feature rollouts and guided design interns on project tasks.
Dec 2018 - Aug 2019
Dextra
@ Graphic DesignerWorked on a collaborative digital platform for artists, creating social media creatives and illustrations. Designed basic UI/UX flows for both internal tools and client-facing features. Contributed to script writing and storyboarding for short-format video episodes.
Jun 2017 - Nov 2017
Thot Media
@ Graphic Design InternAt THOT Media Pvt Ltd in Gurgaon, I contributed to visual planning through photo editing, event sketches, and stage design. I created marketing assets, social media visuals, and branding elements including logos and icons to support cohesive brand campaigns and event identities.
Education
My academic background in design and fine arts.
Jun 2021 - Mar 2024
SVS University
@ Bachelor of Fine Arts in Fashion DesignCompleted my BFA with a focus on design principles that inform my current work in digital product design.
Jun 2014 - Jun 2017
Meerabai Institute
@ Diploma in Fine Art (Applied Art)Foundation in visual arts and design that established my creative skills and design thinking approach.
Services
Specialised design services focused on creating engaging game and product experiences.
Product Design
Designing user-centered digital products from concept to completion, with expertise in wireframing, prototyping, and design systems.
Visual Design
Crafting compelling visual identities, illustrations, and branding elements that enhance user experience and brand recognition.
Do you want someone who truly gets games and users?
Reach out and let's make it happen. I'm available for full-time or contract opportunities to push the boundaries of game design.